Each of these ships as part of the Starter Fix Pack or the Complete System. Nothing here is sold on its own.
A working spreadsheet with an owner column, a status system, and a next-follow-up-due field. No new software, no login, no migration.
Every enquiry gets one row: who it is, where it came from, who owns it, and when it needs the next touch. Set up inside the tools you already use, not a new platform to remember.
A weighted rubric so you know who to call first when five leads land on a Monday.
Rules that turn each lead into a score, so the ones most likely to close (and most at risk of going quiet) surface automatically instead of getting buried under whatever came in last.
Nudges and reminders wired into cheap, existing tools like Zapier and Google Forms.
Leads land in the tracker without anyone remembering to type them in, and follow-up reminders fire on their own. Wired into free or cheap tools, not a new subscription.
Short written standards: who owns follow-up, what counts as handled, who can mark a lead dead.
The one-page ownership doc plus a governance doc covering source-handling rules and the disqualified-vs-gone-quiet distinction, so the system survives your next hire and your next holiday.
You know something isn't working. I'll figure out what.
I'll personally review what's happening behind your marketing, including your website, forms, follow-up, customer information, email, tracking, tools, and repetitive work. Then I'll show you what's working, what's broken, and what deserves your attention first.
You leave with a practical 90-day plan built around three priorities: Fix This Now, Fix This Next, Ignore This For Now.
If you hire me to fix what we find, your full $499 audit fee is credited toward implementation.
See the WTF Marketing Audit →Full side-by-side comparison on the pricing page.