Marketing operations, built for businesses too small to hire one.
SmallBizOpsLab is built and run by Ashley Langford, who spent fifteen years running marketing operations inside B2B tech companies, the systems that catch a lead before it goes cold. (Three industry certifications and two years running the field's largest peer community, if that means something to you. If it doesn't, that's the point.) This is the same fix, priced for the businesses that never got the option.
Fifteen years in marketing operations, most of it spent on companies that could already afford it.
Marketing operations (the discipline that catches a lead before it goes cold) is standard practice at companies large enough to hire for it or license an enterprise marketing automation platform. Most small businesses never see it, not because they don't need it, but because nobody has packaged it small or cheap enough to be worth an enterprise consultant's time. SmallBizOpsLab exists to close that gap: the same diagnostic instinct, scaled down to a two-minute questionnaire and a spreadsheet instead of a platform.
Every diagnostic answer feeds what gets built next
The free diagnostic isn't just a lead magnet. It's the research function. Real answers about where follow-up actually breaks down are what decide what ships in Lab 01 and the Complete System, instead of guessing at features in the abstract. If a real codebase, client engagement, or pattern across diagnostic runs contradicts something on this site, the site is what's wrong.
See where your own follow-up stands
Two minutes, four questions, one number.