Answer four questions and get a scored picture of where enquiries go quiet. Then fix the two leaks costing you the most jobs. No enterprise MarTech. No retainer. No 40-minute discovery call about your journey.
| Lead | Days quiet | Follow-up |
|---|---|---|
| Harborview Legal | 9 | At risk |
| Delaney Roofing | 6 | At risk |
| Ortiz Dental | 3 | Caution |
| Prairie HVAC | 1 | Healthy |
What slow follow-up usually looks like (illustrative, not a cited study)
Four questions about intake, reply time, ownership and second contact. You get a score out of 100 and the three fixes that move it most.
We set up the tracker, the scoring rules and the sequences inside the tools you already pay for. No migration, no new subscription to forget about.
Short written standards that state who owns a new lead, how fast it gets answered, and what gets logged, so the system survives your next hire, and your next holiday.
None of this is clever. It is the plumbing that stops an enquiry sitting unanswered for nine days, which is the only reason any of it matters.
Two minutes, four questions, one number. If it comes back healthy, we will tell you to keep your money.