The WTF Marketing Audit

You know something isn't working.
Let's figure out what.

Maybe leads are disappearing.

Maybe your website forms are doing... something.

Maybe you have customer information living in three different places.

Maybe you're paying for tools nobody really uses.

Or maybe everything technically works, but keeping it all running requires way too much of your time.

I'll personally look at what's happening behind your marketing and tell you what's working, what's broken, and what I'd fix first.

$499one-time

The full $499 is credited toward implementation if you hire me to fix what we find.

A real person is actually looking at this.

The free WTF Score is designed to help you spot potential problems.

The WTF Marketing Audit is different.

I personally review your setup.

I'm looking at how someone finds your business, what happens when they contact you, where their information goes, how you follow up, what you're tracking, what you're paying for, and where things might be falling through the cracks.

I'm not running your answers through a tool and emailing you a generic PDF.

I'm actually looking.

We're going behind the scenes.

The review focuses on what's relevant to your business — not every audit touches every item below.

Your website & forms

Are they working? Where do inquiries go? Is anyone notified? Could someone contact you and accidentally disappear?

Follow-up

What happens after someone reaches out? Who follows up? How do you know it happened?

Are people ending up on the right lists? Are important emails being sent? Is the basic setup healthy?

Customer information

Where do you keep customer and potential customer information? Is it organized, duplicated, scattered, or living in someone's inbox?

Tracking

Can you tell whether your marketing is actually bringing people to your business? Are the numbers you're looking at trustworthy?

Your tools

What are you paying for? What are you actually using? Are multiple tools doing basically the same thing?

Manual work

What are you or your team doing over and over that could be easier or happen automatically?

Are there practical places AI could save you time without adding another unnecessary tool to your life?

Privacy & access

Who has access to customer information and your marketing accounts? Does anyone still have access who shouldn't?

I'm not handing you a giant strategy deck.

You don't need 87 slides explaining everything that's wrong. You need to know what actually matters.

Fix this now.

These are the things that could be costing you leads, customers, money, time, or creating unnecessary risk.

Fix this next.

These matter, but they're not currently on fire.

Ignore this for now.

Things you don't need to spend your time, money, or sanity fixing right now.

You'll also receive a practical 90-day plan showing you what I'd tackle and in what order.

The plan should be something you can:

Work through yourself
Hand to an employee
Give to your existing marketing person or agency
Hire SmallBizOpsLab to implement

I'm also going to tell you what NOT to do.

I'm not automatically going to tell you that you need a new website.

I'm not going to recommend expensive software because it's what bigger companies use.

I'm not going to tell you to replace something that's already doing its job.

And I'm definitely not going to turn a five-person business into a Fortune 500 technology project.

Sometimes the best recommendation is:

"Leave this alone."

That's part of the audit too.

This is probably for you if...

Your marketing technically works, but you're not sure it's working correctly
Customer inquiries occasionally disappear into the void
You're not sure what happens after someone fills out a form
Your customer information lives in more than one place
You're paying for several marketing tools and aren't sure you need all of them
You're doing repetitive marketing tasks manually
You can't confidently say which marketing is bringing you customers
Your business has grown and the systems behind it haven't quite caught up
You keep thinking, "There has GOT to be a better way to do this"

Not sure you need the full audit yet?

Start with the free Small Business Marketing WTF Score. It takes about five minutes and will show you where your biggest problem areas might be.

Take the free WTF Score →

Ready to find the WTFs?

Let's look under the hood.